Digital Publishing

Project Requirement

1. There is a “ KOMUGI Handmade Food Festival” sponsor by Komugi Bakery and organized by FGNC Event Management (M) Sdn Bhd. The goal is to create the hype about the pastry and recruit new members for the bakery. It’s also wish to find the best advertising solution.

2. The event will be held at Kuala Lumpur Convention Centre(KLCC) this coming July 14-16, 2020. The target audience are all the pastry lovers. The objective is to promote the bakery and also brought in new blood.

3. The background of Komugi Bakery:

Komugi brand is an operator in Japanese concept bakery and cafe business. It offers a deliciously authenic handmade and premium Japanese breads, cakes and confectionaries. The Japanese chefs from Komugi bake everything daily to ensure their customer get to enjoy only the freshest delights, and all are made from premium natural ingredients that flown fresh from Japan. Komugi offer more than 200 varieties of selection to its customer. Komugi, japanese breads is a staple to those who appreciate quality breads by given a modern twist using new ideas and the latest baking technology.

4. Slogan:

Tagline: It’s Japan Baked Daily!

5. The activities will be included:

-Contests:

(a) The Great Patissier Bake Off (brought in new blood/new members)

(b) Cake Decorating Competition ( creative ideas, art and design)

-Handmade Pastry Taste Event (Divide into bread group, cake & pastry group, Baum group, Puffy-O group, Macaroons group and Beverages group)

-Sales promotion (Good means of attracting customers/pastry lovers)

-After-sale service (get shopping vouchers and opinion form)